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Jen Adkins

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Jen Adkins/Not Pasty

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Jen has been a licensed cosmetologist since 1997 and with About.com since 2008. As a seasoned beauty writer, Jen is able to take her knowledge, love of skin care and passion for writing and combine them.

Her passion is sun protection and sun safety. "If you're serious about anti-aging, if you're serious about healthy skin, if you're serious about looking beautiful, the only way to achieve it is by protecting from the sun."

In 2013, Jen launched NotPasty.com with the mission of empowering women and teens to see the ridiculousness in the idea that we should all be one shade of brown to achieve some silly idea of beauty. Beauty is far more than skin color.


Through ample amounts of training and hands-on experience, Jen has become trusted expert in the skin care industry. She has been featured as an expert in regional and national print magazines including TWIST magazine, radio, web show and online websites. Jen has direct knowledge on a vast amount of product lines as well as connections ranging from skin care line founders to dermatologists to book authors and many others.


Jen graduated cosmetology school in 1997 and holds a license to practice cosmetology in the state of Wisconsin. She has completed continuing education classes over the years, focusing specifically on skin care.

By Jen Adkins:

If you're looking for hype on the latest must-have, over-priced products, you'll probably be disappointed. I'm more about finding products that work than dropping $100 on a serum that is no different than its drugstore competitors.

In my mid-30's, I lived through the acne-stage, I have the start of crow's feet you're trying to avoid and I have a my pick of dermatologists to reach out to with questions that arise. I'm a big budget-beauty girl. You'd rarely find me spending big bucks on a product because I know how many great ones there are that fit in my budget.

The Top 3 Things That Annoy Jen When it Comes to Online Beauty Industry

  • 19-year-old bloggers writing glowing reviews on anti-aging eye creams.
  • Bloggers who copy/paste product press releases as if they wrote them themselves.
  • The focus on being tan. As a mom of a child with advanced pediatric skin cancer, I have no patience for tanning, period.

Skin Care Questions: Email Jen with your questions. While she can't answer them all, yours may be featured online.

Media Contacts: Jen is available as a skin care expert for interviews and other commentary for all media outlets. Email Jen to inquire her availability.

Product Reviews We welcome skin care products for possible review, but note that sending does not guarantee a review. Reviews are honest, whether positive or negative. We never publish a press release. Still interested? Email Jen.

Find Jen Adkins on Google +, Twitter, Facebook and NotPasty.com.


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